If We Look at The Serp Features that Appear for The Keywords

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arijitkumar
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Joined: Mon Mar 07, 2022 6:06 am

If We Look at The Serp Features that Appear for The Keywords

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If we look at the SERP features that appear for the keywords that Casper ranks for, we see that paid rankings (PLA and AdWords) play an essential role in their market. The orange bars show the proportion of keywords casper.com ranks for, and the blue bars show the total market. To see what this data looks like on Google, here's a typical SERP for the keyword "mattress. Banner Design Service You can count a total of zero traditional organic rankings visible above the fold. In this example, Casper is shown with two Google Shopping PLAs and one paid AdWords result: Casper-FR-SERP It is not a unique piece. Casper wisely uses the Google Shopping (Product Listing Ad) and AdWords channels to occupy a significant portion of real estate at the top of the SERP.

A closer look at PLA and AdWords shows that Casper is the PLA leader in its market and only Amazon is significantly better represented in AdWords. Conclusion: work for traffic, but don't forget about conversions Investing in paid search engine advertising for product-related search queries helps ensure that users performing transactional searches can easily find your products. Banner Design Service This can be very important but is usually not enough on its own. Ideally, paid ads should not replace, but be used in combination with organic SEO, including content optimization, so that potential customers can be reached through multiple channels and at all stages of the sales funnel.

The traffic is great, but it's the conversions that pay the bills. Especially for a smaller website like casper.com, which cannot rely on large amounts of brand-generated traffic, Banner Design Service the conversion rate is what will ultimately determine the success of its search and marketing activities. contents. For more information on how you can use linguistic theory to improve your conversion rates, watch the webinar above or click here to download our whitepaper: Download the white paper!
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