Which We Can Do Using Google Trends: The Graph Shows that

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arijitkumar
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Which We Can Do Using Google Trends: The Graph Shows that

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which we can do using Google Trends:The graph shows that online interest in both mattresses has gone up and down over the past two years, with neither one able to establish long-term dominance. Color Correction Services It's conceivable that the one-time nature of mattress purchases makes it difficult to build brand loyalty, and means resorting to brand research is unlikely to be a viable strategy for lasting success. Solution: Target brand-neutral organic rankings The answer – if branded search opportunities are limited – is to optimize for brand-neutral search queries. In this regard, the mattress industry is like any other. Regardless of the products being sold, any website looking to expand its reach beyond its existing visitor/customer base will be looking to rank for generic, non-branded keywords.

The harder it is to generate brand awareness, however, the more important it will be. As an indication of casper.com's performance in organic search, we can look at their first-page rankings for relevant topics that don't include the brand name. The chart shows a selection of keywords, for which casper.com ranks on page 1, including two metrics: search volume and traffic index. Color Correction Services Search volume is a measure of how many people (in Germany) search for the keyword on Google each month. The Traffic Index provides an estimate of the traffic generated by organic keyword searches and is based on search volume and casper.com's ranking position for that keyword.

To take a closer look at the traffic index, you can deselect the search volume in the graph. The graph shows that casper.com ranks on page 1 for several very interesting keywords, such as "mattress" and "mattress", which are a valuable source of website traffic. Color Correction Services In particular, high rankings for generic and informational keywords are useful for capturing the attention of potential customers early in the sales journey.
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