Evergreen Content that Is only Relevant at Certain Times

Talk about search engine forum.
Post Reply
arijitkumar
Posts: 20
Joined: Mon Mar 07, 2022 6:06 am

Evergreen Content that Is only Relevant at Certain Times

Post by arijitkumar »

Evergreen content that is only relevant at certain times of the year should receive stronger internal links during peak season. An example of this would be a flu symptoms page. Photo Retouching Service The content probably won't change over the course of the year, or at least will be very similar, but it only really becomes relevant in November. If you relate more strongly to that content during this time, you're showing Google and your users that "hey, this is more important than before.

5. If you have a lot of content, how do you identify which URLs to remove? Bjorn : One way is to use Google Analytics or Google Search Console to see which pages have received no traffic in the last 6 or 12 months. These can then be deleted. Another way is to use a software solution like Searchmetrics Content Experience to see which pages with similar topics can be consolidated to create higher quality pages that will potentially drive more traffic. Photo Retouching Service Marcus: I can also look at log files to see how often these pages have been crawled by Google or I can look at cache dates of pages in Google search results. 6. Is it fair to remove content that competes with other pages, although it may rank higher for semantically similar keywords than content that should be kept? Marcus: It's entirely possible to be listed multiple times in Google search results,

in which case the competing pages both have a right to exist. But if the pages are too similar, you run the risk that Google can't determine which page is more relevant. In such a situation, it is better to consolidate the content to a single URL. It would also be useful for the user. Here's an example: you have an article with a link to an associated image gallery. Photo Retouching Service Now the article ranks – and so does the gallery, as it contains relevant additional images and captions. It is now possible that Google will use user intent to test which URL performs best and rankings may fluctuate. If this happens,
Post Reply