Why is brand positioning important?

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luckyakter
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Joined: Thu Aug 04, 2022 4:07 am

Why is brand positioning important?

Post by luckyakter »

One of the most complex terms in marketing is brand positioning, since it is usually associated with large companies that compete nationally or internationally; however, this concept is important for any brand, company or business that wants to make itself known in the market. In simple words, brand positioning refers to the place that a product, brand or service occupies in the mind of the consumer, and how they perceive it in relation to the competition. To better understand the concept, we must think about the differences between one brand and another, how the brand connects with its target audience, how it ensures that it continues to be preferred by its customers even if there are other brands that compete with it.

Brand positioning There are brands that we unconsciously associate with a quality or characteristic such as luxury, elegance, sophistication, among others that make people identify and choose them without taking into account factors such as price. It is essential to know where your brand or Special Database product is in the minds of your buyers to better understand their needs and stay current, which will help you make your product launches more successful and well received by your customers. Among the most famous brands, which are in our mind and we relate them by their symbols, colors or logos are: Google. One of the most famous brands in the world, on and off the internet, is Google, which we identify with a simple “G”, and which we can identify anywhere we see, regardless of the colors or fonts used by the company. Amazon.

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Another internet giant that has become even more popular for its home delivery service, its smart speakers and its streaming platform, among other products that its followers love. We identify it with a fancy “A”, and many people collect the packaging of shipping products, as they are very novel. Starbucks. We relate the siren logo with a comfortable, pleasant conversation, in a place that makes us feel at home, and that is because Starbucks has become the favorite coffee shop of many thanks to customer service, the feeling of comfort and youth that is breathed along with the aroma of coffee. Louis Vuitton. Brand synonymous with elegance, style, distinction and class; their designs have evolved, but the characteristic logo would be recognized anywhere.
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