Obvious one when choosing a business application to try and really test its mobile version. Today’s apps need to meet users where they are rather than forcing Digital Marketing Service them to come to you. Having a mobile version of an easily accessible and truly useful app is a must and has been for a while. And just as mobile versions of apps went from must-have to must-have a few years ago, vendors are realizing that integration is now a must-have as well.
Vendors who don't think they need integration and don't view the cloud landscape as an ecosystem will be left in the mire. No one can be the only tool for everyone. doesn't take the focus away from your application it actually makes it easier for people to keep using it because it plays well with all the other software they need.