Digital Marketing Glossary: ​​5 Terms You Need to Know

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Bappy
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Joined: Thu Jul 28, 2022 8:33 am

Digital Marketing Glossary: ​​5 Terms You Need to Know

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We know that digital marketing can lead to many questions, but if we also add terms that are difficult to understand, the task can be even more complicated. For this reason, we have made a digital marketing glossary with 5 terms . Discover some of the most used terms: Digital Marketing Glossary Scope The scope is the audience or people to whom a communication reaches. It can be a social media post or a promoted social media post . That is, network advertising. It is important to keep in mind that it is a KPI and must be measurable. Thanks to the scope, we can know how many people have been impacted with that message and even know their demographic data to later generate campaigns focused on a certain sector or audience.

buyer person Closely linked to the previous point is the Buyer Persona. This term refers to a company's customers. When you create a business, the ideal is to know the buyer person you are targeting. Ex: A false nail company will be mostly aimed at women between the ages of 18 and 40. Thanks phone database to the definition of the buyer persona, you will be able to launch more personalized messages in your communications or marketing campaigns. Community Manager It is a figure within digital marketing that is dedicated to the revitalization and creation of a community in social networks around the brand. It does not make a post to be made, but all the posts and communications that are made are based on a previous and subsequent analysis. A community manager can help you have brand fans and prescribers.

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Conversion A conversion is an action that a user performs either on a website, in a Google Ads advertisement, etc. It doesn't matter which channel it occurs in, the interesting thing is that conversions are the actions we want a potential customer to take. For example: Call the establishment, buy, visit a page on your website…etc. keyword The keywords or keywords are the words by which you want users to find you. These keywords are used when carrying out web design and organic positioning since all the information you contain on your page must be aimed at positioning for the words you want users to find you for. For example: If you are a shoe store, you will want to be found for shoes in Madrid or shoe stores made in Spain. Terms that are related to your brand and help users find you.
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