While These New Capabilities

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jebinkhatunseo
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While These New Capabilities

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In September, Facebook added category blocking. On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads. Compare that to these case studies for targeted ads on social platforms: VistaVu, a business intelligence and software company, saw an 18.2% conversion rate with its targeted LinkedIn display ads. The San Jose Sharks
Italy Phone Number List employed Facebook’s ad targeting capabilities to earn 33 times more revenue than what was spent on the ad. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. The campaign resulted in an ROI of 16 times advertising spend. 5. Wearables Everything from smartwatches to virtual reality headsets flooded the consumer market in 2016. This means people are accessing the internet with a wider array of devices than ever before, forcing marketers to come up with innovative ways to reach buyers across platforms.
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Degree deodorant, for example, partnered with So You Think You Can Dance to equip the top 20 dancers with biometric monitors. Nike focuses on brand storytelling with its wearables, and SEO marketers across most industries are increasingly incorporating natural language and long-tail keywords into their strategies due to voice search features that are increasingly available on wearables like the iWatch. 6. Visually-Driven Advertising It’s been said that a picture is worth a thousand words, but today it’s worth much more. Shorter attention spans and media-driven lifestyles cause users—and thus marketers—to prioritize images and video that capture attention in fractions of a second. In September 2015, Instagram opened advertising on the platform to everyone; eight months later, they added dynamic (retargeted) ads to the platform’s offerings. This year, Facebook shared that most of the videos on their site are watched without sound, Pinterest added Engagement Retargeting and Lookalike/Actalike Audiences, and Snapchat enhanced its ad targeting capabilities.
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