When we talk about ROI, Facebook and Instagram’s advertising ROI is simple and they have in-built conversion tracking to show you how many people view, click, visit your landing page and purchase your product.
From our experience, lead generation campaigns work better with Sweden WhatsApp Number Facebook and Instagram advertising compared to other campaigns like website clicks. If you’re in the real estate or education industry, this is a great digital marketing advertising strategy to try out.
But, make sure you’re hiring an agency with a proven track record to get you the best results.
Google Ads
digital marketing services offered by agencies. It’s a type of paid advertising which publishes ads on the Google search engine, Display Networks and Google AdSense-enabled sites.
In comparison to Facebook Advertising, Google Ads works well to drive people who have the intent to find solutions to their problems or purchase a specific product. Moreover, Google Ads focuses on keyword targeting which enables businesses to target keywords that are relevant to their products and services. The position of ads on the result page depends on the Quality Score based on the quality of ad copy, keywords, and the bid amount.
For Google Ads, you’ll be paying every time someone clicks on your ad. The bidding system for Google Ads works like an auction system. Quality score and the bid amount are the most important elements you should focus on when running a successful Google Ads campaign. The higher your Quality Score the better your ad position and your CPC (Cost Per Click) reduce.